Your AI Research Partner

The new way to know your users and your market.
Human insight at the speed of AI - from your new teammate btrt
(we like to call it "beetroot").

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Automated research in 3 easy steps
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Share what you're looking for

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Our AI runs video interviews

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You get the insights you need

Crafted by experts from

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Novel research

Specify your questions, and our specialized AI will run in-depth video interviews. Target your users or a custom external audience.

New insights

Get back a thorough analysis of the research with AI reporting on the key learnings.

Inform your whole team

Digest and share the insights you need - or trace back any insight to its original source.

How it works
Ask icon

Describe what you're looking for


Our specialized AI runs in-depth interviews with your target audience


Get key highlights and insights from each conversation


Discover the most important patterns across interviews


Engaging deliverables to inform your team

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Make better, faster decisions - powered by real user insights

Answer the big questions
Find the insights you're missing from your users and market.
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