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Your AI Research Partner

The new way to know your users and your market.

Human insight at the speed of AI - from your new teammate btrt (we like to call it "beetroot").

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Automated research in 3 easy steps

Share what you're looking for

Our AI runs video interviews

You get the insights you need

Crafted by experts from

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Novel research

Specify your questions, and our specialized AI will run in-depth video interviews. Target your users or a custom external audience.

New insights

Get back a thorough analysis of the research with AI reporting on the key learnings.

Inform your whole team

Digest and share the insights you need - or trace back any insight to its original source.

How it works

Describe what you're looking for


Our specialized AI runs in-depth interviews with your target audience


Get key highlights and insights from each conversation


Discover the most important patterns across interviews


Engaging deliverables to inform your team


Make better, faster decisions - powered by real user insights

Answer the big questions
Continuous, rapid learning. Find the insights you're missing from your users and market.
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